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American Express Launches Shop Small Grants Program to Boost Local Businesses

Amex Shop Small Grants Program Now Open story still
Photo: Dan Gold

A new initiative from Main Street America and American Express is opening doors for small businesses looking to expand, innovate, or simply stabilize amid ongoing economic shifts. The Shop Small Grants Program allocates $5 million to fund 250 grants of $20,000 each, targeting small businesses across the U.S. that are part of the Shop Small Map. The program emphasizes community support, with American Express committing an additional $1 for every eligible transaction made on Small Business Saturday, November 29, to further fund the initiative.

This partnership reflects a broader push to bolster local economies by empowering small businesses. The grants are designed not only to help with immediate needs like renovations or equipment upgrades but also to foster long-term community resilience. Applications are open now, and small business owners are encouraged to apply through the Main Street America portal. Questions can be directed via email or phone, with responses typically within five business days.

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Photo: Adrien Olichon

The Shop Small program continues to reinforce the importance of supporting neighborhood businesses. In addition to the grants, American Express offers a Shop Small Map, which highlights participating local businesses, encouraging cardholders to shop small on designated days. The program leverages the momentum of Small Business Saturday, a key annual event that has grown in prominence as a day for consumers to prioritize local shopping.

As small businesses navigate uncertain economic waters, programs like this offer tangible support. The grants could assist in everything from storefront improvements to digital upgrades, helping small businesses stay competitive and connected to their communities. The partnership underscores a shared commitment to local economic health, with American Express driving the funding and Main Street America managing the distribution.

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